Suzie Wokabi is the founder and brand ambassador of SuzieBeauty, an award-winning beautypreneur, podcaster, consultant, speaker, and mentor.
Her career journey has primarily been in the beauty industry. She has played different roles in the fashion industry that include apparel, designer eyewear, and cosmetics.
Her first beauty job was in retail for brands like Clinique and MAC in the US. She, later on, ventured into makeup in Kenya and worked as a media make-up artist before starting her own beauty brand, Suzie Beauty.
She later graduated from being the CEO to CCO (Chief Creative Officer) by this time her brand was acquired in 2016.
“In the make-up artistry part of my beauty career, I had some great gigs, and the ones that stood out most were the MNet productions.”
She also took part in events such as Catwalk Kenya, Idols, Face of Africa, The Patricia Show, and of course Tusker Project Fame.
“There were some awesome runway shows/ productions I was involved in through the years, such as FAFA, Hub of Africa Fashion Week in Ethiopia, among many others”.
“One of the key Lessons I have learnt is to do what I know how to do best, and invest in the rest. I can’t do everything and shouldn’t have to bother! There are professionals in fields that I do not excel in, and I need them to do what they do best in order to grow in the right direction” ~Suzie Wokabi
The key drivers of her success.
She believes progress is a daily process, she went from being an entry-level job worker to a freelance make-up artist to a product development manager to a media make-up artist, and finally an entrepreneur.
Her passion is the key to her growth in the beauty industry. She loves what she does and insists on achieving what she wants.
Her purpose is to be an instrumental contributor to the growth of the African beauty industry and in beauty consultancy.
In business, she has successfully produced and launched various beauty products.
“I also have highlights like my brand acquisition which was very helpful to the survival and growth of the brand, and very importantly, my many awards nominations and wins (36 to date!)”
She believes the accolades always stood as a stamp of appreciation and recognition of her hard work and she does not take them for granted.
“Public speaking has never been something I thought I could or would do. As the PR for SuzieBeauty, I would be interviewed a lot by the press, and end up being asked to speak on stage, locally and internationally. I have become better and more comfortable with it through the years, met some amazing people, and traveled the world because of this!”
“What I would tell my younger self. Do you, booboo! Haha… Keep being unafraid to take plunges. Keep rolling with the punches. Keep staying strong, keep thinking massive!“
~ Suzie Wokabi
Her tips for success for entrepreneurs and the youth
“One of the key lessons I have learned is to do what I know how to do best and invest in the rest. I can’t do everything and shouldn’t have to bother! There are professionals in fields that I do not excel in, and I need them to do what they do best in order to grow in the right direction”.
“Failing is inevitable – that has happened. Getting up, dusting myself off, and keep going –as long as I learn from it and use the lessons wisely, I’m good to go!“
Her support system has been vital. “My husband, parents, and a few good friends who held my hand close through the years have been my greatest cheerleaders“.
Her decision to start SuzieBeauty was a key one, to revolutionize the Kenyan beauty landscape.
She believes for one to thrive successfully in a career, you require passion, patience and perseverance.
“What I would tell my younger self . Do you, booboo! Haha… Keep being unafraid to take plunges. Keep rolling with the punches. Keep staying strong, keep thinking massive!”
My advice to the youth in Kenya and Africa is, “Africa it’s not the next frontier; it is THE frontier.” You’re in the best place at the best time. Everything is ripe for the picking, so take the dive and let’s keep building this beautiful continent and taking it to the global map!