Suzie Wokabi Founder and Brand Ambassador of Suzie Beauty

Suzie Wokabi Founder and Brand Ambassador of Suzie Beauty

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Suzie Wokabi is the founder and brand ambassador of SuzieBeauty, an award-winning beautypreneur, podcaster, consultant, speaker, and mentor.

Her career journey has primarily been in the beauty industry. She has played different roles in the fashion industry that include apparel, designer eyewear, and cosmetics.

Her first beauty job was in retail for brands like Clinique and MAC in the US. She, later on, ventured into makeup in Kenya and worked as a media make-up artist before starting her own beauty brand, Suzie Beauty.

She later graduated from being the CEO to CCO (Chief Creative Officer) by this time her brand was acquired in 2016.

“In the make-up artistry part of my beauty career, I had some great gigs, and the ones that stood out most were the MNet productions.”

She also took part in events such as Catwalk Kenya, Idols, Face of Africa, The Patricia Show, and of course Tusker Project Fame.

There were some awesome runway shows/ productions I was involved in through the years, such as FAFA, Hub of Africa Fashion Week in Ethiopia, among many others”.

One of the key Lessons I have learnt is to do what I know how to do best, and invest in the rest. I can’t do everything and shouldn’t have to bother! There are professionals in fields that I do not excel in, and I need them to do what they do best in order to grow in the right direction” ~Suzie Wokabi

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The key drivers of her success.

 

She believes progress is a daily process, she went from being an entry-level job worker to a freelance make-up artist to a product development manager to a media make-up artist, and finally an entrepreneur.

Her passion is the key to her growth in the beauty industry. She loves what she does and insists on achieving what she wants.

Her purpose is to be an instrumental contributor to the growth of the African beauty industry and in beauty consultancy.

In business, she has successfully produced and launched various beauty products.

“I also have highlights like my brand acquisition which was very helpful to the survival and growth of the brand, and very importantly, my many awards nominations and wins (36 to date!)”

She believes the accolades always stood as a stamp of appreciation and recognition of her hard work and she does not take them for granted.

 “Public speaking has never been something I thought I could or would do. As the PR for SuzieBeauty, I would be interviewed a lot by the press, and end up being asked to speak on stage, locally and internationally. I have become better and more comfortable with it through the years, met some amazing people, and traveled the world because of this!”

What I would tell my younger self. Do you, booboo! Haha… Keep being unafraid to take plunges. Keep rolling with the punches. Keep staying strong, keep thinking massive!

~ Suzie Wokabi

Her tips for success for entrepreneurs and the youth

 

One of the key lessons I have learned is to do what I know how to do best and invest in the rest. I can’t do everything and shouldn’t have to bother! There are professionals in fields that I do not excel in, and I need them to do what they do best in order to grow in the right direction”.

 “Failing is inevitable – that has happened. Getting up, dusting myself off, and keep going –as long as I learn from it and use the lessons wisely, I’m good to go!

Her support system has been vital. “My husband, parents, and a few good friends who held my hand close through the years have been my greatest cheerleaders“.

Her decision to start SuzieBeauty was a key one, to revolutionize the Kenyan beauty landscape.

She believes for one to thrive successfully in a career, you require passion, patience and perseverance.

 “What I would tell my younger self . Do you, booboo! Haha… Keep being unafraid to take plunges. Keep rolling with the punches. Keep staying strong, keep thinking massive!”

My advice to the youth in Kenya and Africa is,  “Africa it’s not the next frontier; it is THE frontier.” You’re in the best place at the best time. Everything is ripe for the picking, so take the dive and let’s keep building this beautiful continent and taking it to the global map!

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His career started while working gigs at a marketing agency, at that time he was completing his studies in BSc in computer science and an BBA in marketing. Later on, he ventured fully into software development.

While pursuing his career, he met Bendon Mugor who later took the role of a mentor while he worked for him as an intern at his consulting company.

With the demands of a startup company and limited resources, Eliutherius had to assume multiple roles within the company. This necessity accelerated the growth of his skills in different managerial and technical positions.

“I transitioned from a hands-on software developer to lead developer, then chief technology officer, and currently I’m the CEO of the company.” ~Eliutherius Juma

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The key drivers of his success.

 

He believes one of the keys to growth is to always be a learner and to be self-driven in your pursuits.

“In my entrepreneurial journey, I have experienced multiple failures that informed me that I need to take a different route,” he says.

Mr. Juma’s biggest lesson within the innovation space is to always focus on the person you are building solutions for.

“Most people will notice a problem within the market and go ahead to build the solution for six months without consulting the end consumer,” he says. This was me then. The lesson here is if you want to stand out from the rest, you must engage your target client as early as possible in the solution-building process.”

His first mentor, Bendon Mugor, played a crucial role in his career journey. Additionally, John Kamara, the CEO & co-founder of Adamian labs, was key in nurturing his career and business growth.

“We literally had sessions where he took me through practical business management and strategizing from a high management level perspective,” he recalls.

At one point Eliutherius was in a dilemma on making decisions, however, the decision he made and one he does not regret making is sticking to doing what he believed in.

“What I would tell my younger self is to believe in myself and take every day as an opportunity to learn something new.”

“Most people will notice a problem within the market and go ahead to build the solution for six months without consulting the end consumer. The lesson here is if you want to stand out from the rest, you must engage your target client as early as possible in the solution-building process.” ~ Eliutherius Juma

His tips for success for entrepreneurs and the youth

 

His top tips to create, sustain and scale success are…

  1. Resilience
  2. Sacrifice
  3. Excellence

Eliutherius’ advice to the youth in Kenya and across Africa, is to seize opportunities around them, to be innovative, and to believe in themselves. A journey of a thousand miles starts with one step.

 

He enjoys swimming and painting whenever off duty.

 

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